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Musing about the customer perspective

Mixed by Olivier Verbeke (CEO @ Whatever) in Trends

30 December
An article originally posted on confused of calcutta

“People will not come to “my” blog. They will go to “their” feed aggregator, where they can read all the people they’re interested in reading. If they see something of interest, they will dig deeper and come to my blog.

People will not come to read “my” tweets. They will go to “their” tweet aggregator, where they can read all the tweets of all the people they’re interested in following. If they see something of interest, they will follow the links provided.

People will not come to see “my” pictures in Flickr. People will not come to hear “my” music wherever.

“My” time is over.

It’s a different perspective.”

Read the full article at confusedofcalcutta.com

In my opinion…

One of the most visionary post about 2009.

Twitter Finally Adds People Search - Other Search Options Still Needed

Mixed by Thomas Moreau (Head of Training @ Whatever) in Web apps, Web search

25 December
An article originally posted on Read/WriteWeb

“It’s pretty crazy to think that this service has become as high profile (if not popular) as it has without the ability to search for users by their names. Now that it’s here there are other search functions we still find more useful, though.”

Read the full article at www.readwriteweb.com

In my opinion…

It’s Christmas! Now you can search Twitter users by their real names. How great!

Twitter has made Dell $1 million in revenue

Mixed by Grégoire de Hemptinne (Developer @ Whatever) in Trends, Web apps

24 December
An article originally posted on VentureBeat

“Everyone loves talking about Twitter’s business model — because there isn’t one yet, and they’ll keep talking about it until there is one. But it’s becoming more clear that while a business model is of course important, Twitter is perhaps the perfect example of a company that can afford to take its time in finding the one that is perfect for it.”

Read the full article at venturebeat.com

In my opinion…

Twitter is maturing at an exponential rate and is attracting an ever-growing user base. Its success is in part due to its price – the service is free of charge. This is why Twitter is fast becoming a great opportunity for enterprises – big and small – to use it as a sales/promotional tool. Dell did exactly that: they used it as an efficient way to publish more promotional stuff at no cost.

If big companies such as Dell can greatly benefit from this tool, surely smaller infrastructures can too, especially since they usually are on tighter promotion budgets. Twitter is surfing on a new wave of communication and sales tools.

How to successfully implement social software company-wide

Mixed by Fabienne Vandekerkove (CKO @ Whatever) in Social software

20 December
An article originally posted on The Content Economy

Michael Idinopulos at SocialText shares some advice about how to successfully implement social software company-wide.

1. Encourage a broad range of use cases
2. Recruit energetic champions across the organization
3. Launch the tools with hands-on experiences for new users
4. Route repeated activities through social software
5. Integrate with existing systems of record
6. Leverage public communities

Read the full article at www.thecontenteconomy.com

In my opinion…

If you don’t know where to start, start here. One more post from “The Content Economy” which is crystal clear and plenty of sense!

Business Social Networking Manager - almost a job?

Mixed by Gregory Culpin (Business Development Officer @ Whatever) in Trends

16 December
An article originally posted on blog.worknouveau.com

“Social networking is usually frowned upon by management as being a distraction from the task in hand, but there are signs that attitudes are changing. It is perhaps most noticeable amongst young companies that are using these networks as a medium for sustained marketing assaults and creating meaningful networks that previously could only have been forged by trudging around conferences or physically knocking on doors.”

Read the full article at blog.worknouveau.com

In my opinion…

Article describing how new functions related to business social networks (inside and outside the enterprise) are emerging from the Enterprise 2.0 context and from the need of sharing key knowledge between colleagues and external people.

The Enterprise 2.0 Recovery Plan

Mixed by Sam Van Campenhout (Business Development Manager @ Whatever) in Enterprise 2.0

11 December
An article originally posted on blog.hbs.edu

“Recent events in the news have inspired a thought experiment: I asked myself what I would do if I were put in charge of IT as part of the turnaround effort at a big US automaker. To be a bit more specific, I imagined that one of the big 3 American auto companies was taken over tomorrow by enlightened and aggressive new leadership whose only goals are to restore the company to operational and financial excellence. This leadership is enlightened (in my book) because it believes firmly in the power of IT to help businesses achieve their goals and differentiate themselves in the marketplace, and will fund and fully support whatever initiatives I propose (this is a complete fantasy for several reasons, but thought experiments aren’t supposed to be constrained by reality.).”

Read the full article at blog.hbs.edu

In my opinion…

Will any of the VPs of IT of the major US car manufacturers read Andrew’s post on how he would use IT (as a means, not a goal) to use all of the knowledge that resides within these huge organisations to get through this economic hurricane?
I hope so.

LinkedIn Etiquette: Five Dos and Don’ts

Mixed by Thomas Moreau (Head of Training @ Whatever) in Trends

10 December
An article originally posted on www.cio.com

“Building a strong profile on LinkedIn, the social network for professionals, has taken on greater importance as the economy slips deeper into a recession. What information you decide to include, or exclude, could affect future job opportunities as well as your overall identity on the public internet.”

Read the full article at www.cio.com

In my opinion…

Very interesting tips and tricks! Mmm… I’d better change my profile picture.

The ability of employees to communicate efficiently is a key asset for any organization

Mixed by Fabienne Vandekerkove (CKO @ Whatever) in Trends

29 November
An article originally posted on The Content Economy

” (…) If we take this reasoning to the extreme, then the ability of an organization to communicate successfully internally as well as externally can simply be seen as the sum of the ability of all its members to communicate, plus a culture and infrastructure that empower and leverage.”

Read the full article at www.thecontenteconomy.com

In my opinion…

“one person’s talent has rather limited value if it cannot be “cross-fertilized” with the talent of other persons.” In the same order of idea, I tend to think that most valuable knowledge is not what’s IN people but what’s exchanged BETWEEN people.

Should Knowledge Workers have E2.0 Ratings, Part 3

Mixed by Sam Van Campenhout (Business Development Manager @ Whatever) in Enterprise 2.0, Knowledge mgmt

27 November
An article originally posted on blog.hbs.edu

Andrew posts his answer to 3 questions that were regularly raised by people commenting the previous posts on this topic.
- If you measure activity, aren’t you just going to get activity?
- Why not measure instead what we’re really interested in: innovativeness, productivity, service levels, etc.?
- Wouldn’t some people treat ESSP contribution as a chore, doing the minimum necessary, and with minimal thoughtfulness?

Read the full article at blog.hbs.edu

In my opinion…

seeiing/using = believing (positive nature) vs pessimism
Andrew still believes that a multi-dimensional individual measurement program will help organisations to focus & reach goals, despite all negative comments (things that may go wrong while measuring) posted by people reading part I & II

Is SaaS Cheaper Than Licensed Software?

Mixed by Antoine Perdaens (COO @ Whatever) in Trends

26 November
An article originally posted on Read/WriteWeb

“It would take over 4 and a half years before the licensed software became cheaper. By that time, I’m quite sure there would be another solution that could replace SharePoint, and the cycle would start again. We can quibble about the numbers, but you get the point. Plus, the numbers don’t reflect that the SaaS solution is likely to improve and innovate faster than the licensed software by a significant amount.”

Read the full article at www.readwriteweb.com

In my opinion…

When considering to run new software there is more than the licensing cost to consider. Jason points very well that a software you buy will probably be outdated before it starts to be cheaper than an online solution and that usualy SaaS software improve quicker than traditional software. Always good to keep in mind.