The Enterprise Social Search feed jockey
May
An article originally posted on Search Engine Land
You know what you’re doing, right? We are all rational beings. We are all blessed with huge neocortexes and use them on a regular basis. This is especially so when we do something as thoughtful as use a search engine. Our rational loop is kicked into high gear. Right?
Read the full article at searchengineland.com
Very interesting post showing that most of the time, search engine users tend to click on first results unconsciously, while they will give rational explanations on why they did so. When searching for information on the Web, it really has an incidence and our advice would be to spend some more time visualizing results pages before clicking on some. They might learn lots of valuable information already. And choose more relevant results.
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