“Knowledge is a voluntary act, if people trust each other they will share. If they work together and create interdependencies then they will share. If the context requires it even political rivals will share. Good management (including knowledge management) is about creating the right sort of environment and interactions. Creating a set of explicit targets is an abrogation of management responsibility not its assumption.”
Dave Snowden rightly puts emphasis on the role management should take on for leading people to share. Choose a flexible and intuitive tool, then let your employees discover the best way for reaching their functional targets. Reward best practices by giving them visibility and by doing so make the benefits of sharing undeniable.
“The Enterprise Octopus turns things right-side up. It introduces a geographic head to the Enterprise and it’s in the head where all the improvement occurs. First and foremost, note that it’s a mix of all stakeholders occupying the head. That includes employees, partners, and customers. They’re all in there. They can see each other. Connect to each other. Work with each other.”
” (…) While KM roadmaps are usually linear from start to finish, actual KM implementation is far from so. (…) Just like the parental roadmap, a KM team continues to push the roadmap through to its later stages while continuing work on earlier stages.”
Patrick Lamb offers us a powerful metaphor. As parents take the right decision at the right time to lead their child to maturity, there is no one magical recipe for leading an organization to its knowledge sharing maturity!
“As the person responsible for driving social media within our enterprise (Intel), I have come to realize that the best darn enterprise social tools don’t magically turn your company into a social enterprise. There is a core foundation that must be present or else you cannot reach social enterprise utopia. There are realizations that must occur or else you will not succeed. (…) It all boils down to the fact that at the end of the day, social media isn’t about the tools….it’s about people.”
As Laurie Buczek illustrates in her post, the real power of a social tool lies almost solely in its users, not in its ability to tag or comment a piece of information. However it seems many solution providers are currently adding a so-called “social” layer to their dinosaur tools and usage habits. Sure an easy upgrade sounds appealing as it gives an impression of immediate ROI at a low effort cost, but this approach will never help tackle the two major barriers to enterprise innovation and productivity: information silos and collaboration culture.
First an enterprise social tool should aim at smashing these silos, not creating more. The first step is to be “mashable”, i.e. provide APIs for easing connectivity, integration and scalability. Better yet, it should act as the “social glue” by bringing existing tools together and progressively filling in the gaps with social knowledge gathered (explicitly or implicitly) from your employees.
Secondly the tool should be flexible enough to handle your current business processes. For example, do not underestimate the resistance of people to change nor the importance of existing tools such as e-mail; work with them rather than against them. This flexibility shall then allow your working culture to gradually evolve and will be followed by the natural emergence of more collaborative processes.
Finally, it must be intuitive and easy to use, or your employees just won’t take it on.
Being user-friendly and providing a flexible framework for letting users and processes progressively evolve towards collaboration is the key to any successful enterprise social tool and, most importantly, to its adoption.
“Did you notice that the “Web 2.0” term was outdated? One can say that after months (years?) of overselling the “2.0”” stuff, it begins to fade. Now, modern marketers talks about “Social Media“. Because with always newer services, always more sophisticated concepts, copycat, mashups of mashups… it really begins to be confusing. This is why it was important to divide this big “ratatouille 2.0” into smaller meta-concepts to ease the understanding (Enterprise 2.0, Social Shopping, Social Medias…).”
Interesting article of Frédéric Cavazza on Social Media, i.e. the new term for the ‘web 2.0′ buzzword. He clearly defines the richness of these tools and services… but are you ready to experiment their endless landscape?
“…par entreprise 2.0 j’entends la définition “large” qui inclut également les pratiques managériales et la culture qui va avec, en plus des outils. Tout le monde sait ce que je pense de la définition “officielle” qui est l’”utilisation d’outils du web 2.0 au sein de l’entreprise”, qui amène à réduire l’entreprise aux outils en oubliant l’organisation, les règles, la culture, les hommes.”
Interesting article of Bertrand Duperrin about the enterprise 2.0 and the fact that this concept is not only a transposition of web 2.0 tools within a company but also and particularly a question of human behaviour and culture… Does a 2.0 attitude exist?
Dr. Todd Stephens, Senior Technical Architect of the Collaboration and Online Services for the AT&T Corporation, lists some barriers to Enterprise 2.0. adoption. Definitely to keep in mind to understand (and work on !) elements that make users reluctant facing 2.0. new tool (and new behaviour !).
“Is Microsoft’s vision to compete in search and reinvent itself as an advertising company nothing more than an attempt to get back into its familiar position as Top Gun? Should Microsoft, Google and everyone else just give up on search and outsource to Google? That’s what Tim O’Reilly argues in a blog post today, and I don’t think he could be more wrong.”
Starting from what seems like a misunderstanding, both Tim O’Reilly and Michael Arrington exchange interesting views on the importance of competition in the search market.
I agree with Michael that competition is important in the sense it drives innovations otherwise unexpected in a monopolistic situation. However I personally think this competition could come from an outsider as evolving technology is making search engine building easier and easier. In a near future competition will only be about innovation - provided you have sufficient ressources to implement it.