The Enterprise Social Search feed jockey
June
An article originally posted on TechCrunch
“Is Microsoft’s vision to compete in search and reinvent itself as an advertising company nothing more than an attempt to get back into its familiar position as Top Gun? Should Microsoft, Google and everyone else just give up on search and outsource to Google? That’s what Tim O’Reilly argues in a blog post today, and I don’t think he could be more wrong.”
Read the full article at www.techcrunch.com
Starting from what seems like a misunderstanding, both Tim O’Reilly and Michael Arrington exchange interesting views on the importance of competition in the search market.
I agree with Michael that competition is important in the sense it drives innovations otherwise unexpected in a monopolistic situation. However I personally think this competition could come from an outsider as evolving technology is making search engine building easier and easier. In a near future competition will only be about innovation - provided you have sufficient ressources to implement it.
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