Mixed by Sophie Berque (Communication Manager @ Whatever) in Enterprise 2.0
July
An article originally posted on ITSinsider
“For a long while now, Jevon MacDonald and I have been grousing about how the different players involved in delivering 2.0 solutions to business can often be confused and misunderstood. We started working on a graphic, which I’ll happily “open source” for anyone’s input or for re-purposing.”
Read the full article at susanitsa.wordpress.com
In my opinion…
Interesting initiative of Susan Scrupski and Jevon MacDonald related to the influence of the 2.0 into the business… They suggest a first diagram to clarify the things by classifying Social Media, Entreprise 2.0, Digital Marketing and Mass Collaboration stuff; and especially places where the 2.0 components meet concretely.
Anyone interested in participating to this graphic can do so. They call for contribution: a great 2.0 attitude.
Next step is to detail each circle and what are and will be the implications for the enterprise, something that is essential to encourage 2.0 adoption.
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