Mixed by Gregory Culpin (Knowledge Officer @ Whatever) in Enterprise 2.0, Trends
August
An article originally posted on Fast Forward blog
“This survey focuses on what Web 2.0 technologies are being adopted, on which areas of business they are deployed, on techniques to support adoption, and on the executives’ level of satisfaction with the results. Helpfully, the report provides consistent comparisons to McKinsey’s last report on this topic, the April, 2007 How Businesses are Using Web 2.0. The report is also helpful once again in identifying differences in E20 patterns among regions (e.g. executives in India and Asia-Pac are more than twice as likely as Europeans to cite blogs as a tool of real importance to their companies).”
Read the full article at www.fastforwardblog.com
Or get the survey results at www.mckinseyquarterly.com
In my opinion…
If you are actively bringing collaborative technologies into your organization, you will be interested by the results of this McKinsey 2008 survey detailing which tools are regarded as most/least useful by business executives.
The low result of tagging is definitely a surprise; maybe is this due to the fact most applications haven’t yet been able to leverage the power of folksonomy? We believe in its strength, but we also believe that in a professional environment being able to manage/lead this folksonomy is hugely important for its effective use.
Your comments
September 10, 2008 by Enterprise Tagging Service social software saves IBM $4.6 million a year | Enterprise Social Search (Pingback) #258
[...] a recent McKinsey survey I commented on, business executives didn’t seem to regard tagging as a very useful web 2.0 [...]