“First and foremost, you have to jump over the fence from where you’re thinking, and get into their mindset. From there, look back at social media, and create values you believe they can understand.”
Read the full article at www.chrisbrogan.com
Twelve ways to sell social media to your boss
August
An article originally posted on Chris Brogan
In my opinion…
Here are really concrete reasons why social media is really helping business. Chris Brogan demonstrates in 12 bullet points how positive it can be.
Your comments
August 18, 2008 by Xavier #144
This list is a good start, but it lacks one huge ‘detail’ : proofs
And by proofs, I mean hard data, showing the ROI, or how many processes would be facilitated (but there you need an example to prove what you say), …
Some CEOs might see the advantage of their people collaborating better, but most of them will still see this as waste of time!
I sold my ex-boss on installing a wiki inside the company, but I can tell you that it took months of lobbying.
What helped was the fact that the wiki was THE perfect solution for a collegue who had been tasked to build a knowledge base …
Still, the only reason why he allowed me to go on with this project is that I had found a free and easy to use wiki solution so that it wouldn’t cost a penny and IT wouldn’t have to do the administration!