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Building Enterprise 2.0 on Culture 1.0

Mixed by Olivier Verbeke (CEO @ Whatever) in Enterprise 2.0, Trends

8 September
An article originally posted on www.e-gineer.com

“Success is defined by what we do, not what we have the opportunity to do. Implementing a Wiki isn’t success, building an organisation that will take collective ownership and collaboratively edit content is. Technology creates opportunity for changes of behaviour and helps shift the conversation away from excuses (it’s too hard) to reasons (it’s too risky).

Frankly, at Janssen-Cilag, we don’t yet know exactly how we should be communicating and collaborating. But, we do know that the steps we’ve taken so far have improved communication, increased our flexibility and given people the power to run with ideas. We want to continue this journey, pushing more power to the edge of the organisation.”

Read the full article at www.e-gineer.com

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In my opinion…

Nathan Wallace describes Janssen-Cilag’s approach to Enterprise 2.0 which translates into the implementation of wikis, micro-blogging and basecamp-style internal pm. His Enterprise Collaboration Maturity Model could also help give your company an idea of where it’s at within the web 2.0 revolution.

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