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Tale of Two Tunnels: Web 2.0 and Enterprise 2.0

Mixed by Gregory Culpin (Business Development Officer @ Whatever) in Enterprise 2.0, Social software

3 September
An article originally posted on www.personalinfocloud.com

“The difference between Web 2.0 and Enterprise 2.0 is like the difference building a tunnel through rock and tunnel under water”

Read the full article at www.personalinfocloud.com

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In my opinion…

In this post, Thomas Vander Wal puts the emphasis on the difference between web 2.0 and their enterprise equivalents through the appropriate metaphor of rock and under water tunnels. The first gives way to far more traffic and can suffer imperfections while still being used. The second however has a smaller user base and faults are seen as more deadly, partly due to a perceived “fear of the environment”.

As mentioned also by Thomas, many new collaborative tools being brought to the enterprise are not flexible enough as users often have to adapt their behaviour to the tool and not conversely. More importantly these tools don’t yet effectively integrate the capturing of conversations around shared information, which is often where the real creation of knowledge happens.

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