“Until now, alerts have been delivered via email only, but those days are over. Now your News, Web, Blog, Video, and Groups alerts are more easily accessible than ever.

Once you sign in to Google Alerts and create an alert, you can opt for feed delivery by clicking ‘Edit’ next to your alert on the ‘Manage Your Alerts’ page and changing your ‘Deliver to’ selection from ‘Email’ to ‘Feed’ (click on the image to see larger).”

Read the full article at googleblog.blogspot.com