Mixed by Thomas Moreau (Head of Training @ Whatever) in Web search
November
An article originally posted on www.ariadne.ac.uk
“If a company doesn’t know what is being said about them, that doesn’t stop it being said; it just means that they are not in a position to contribute to or influence that discussion. Surely it becomes more, not less necessary to be aware of and to search this content - just to keep up to date, if nothing else.”
Read the full article at www.ariadne.ac.uk
In my opinion…
I would recommend to try Social Mention. I tried this with a few company names and it is a nice place to start monitoring things. Unfortunately, you can’t subscribe to RSS feeds that warn you when new content is available. Still you need to create feeds directly from sources like Delicious, Digg or Technorati and grab them all in a one place
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