Laura Fitton from Pistachio relayed this short business use case story for Twitter written by Gary Koelling of Best Buy and Blue Shirt Nation fame.

Image via CrunchBase

“We had a meeting today, about 30 of us in a room, where we heard from some very high ranking executives as they took us through their thinking on how to implement a relevant digital strategy. Sounds dreadful right? What was different was that there was a huge tv screen next to an overhead projection of the ppt. On the screen was a web app created by @benhedrington call spy. It was rolling every tweet tagged with #BBYCDS from Twitter. Almost everyone in the room and lots outside the room were tweeting thoughts and questions throughout. There were enough tweets, in fact, that the tag #BBYCDS trended on summize to number two right ahead of “sarah palin” and right behind “halloween.”

And what struck me was the dynamic of this meeting. It was participatory. No one was talking out loud except the guy presenting the ppt. But the conversation was roaring through the room via twitter. It was exploding. People we asking questions. Pointing out problems. Replying to each other all while the ppt was progressing along it’s unwaveringly linear path.”

Read the full article at pistachioconsulting.com