Michael Idinopulos at SocialText shares some advice about how to successfully implement social software company-wide.

1. Encourage a broad range of use cases
2. Recruit energetic champions across the organization
3. Launch the tools with hands-on experiences for new users
4. Route repeated activities through social software
5. Integrate with existing systems of record
6. Leverage public communities

Read the full article at www.thecontenteconomy.com