The Enterprise Social Search feed jockey
December
An article originally posted on VentureBeat
“Everyone loves talking about Twitter’s business model — because there isn’t one yet, and they’ll keep talking about it until there is one. But it’s becoming more clear that while a business model is of course important, Twitter is perhaps the perfect example of a company that can afford to take its time in finding the one that is perfect for it.”
Read the full article at venturebeat.com
Twitter is maturing at an exponential rate and is attracting an ever-growing user base. Its success is in part due to its price – the service is free of charge. This is why Twitter is fast becoming a great opportunity for enterprises – big and small – to use it as a sales/promotional tool. Dell did exactly that: they used it as an efficient way to publish more promotional stuff at no cost.
If big companies such as Dell can greatly benefit from this tool, surely smaller infrastructures can too, especially since they usually are on tighter promotion budgets. Twitter is surfing on a new wave of communication and sales tools.
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