Google is back with a social search experiment. This time they call it SearchWiki. A collective feature “ala” Digg to promote search results, add public comments to them, remove them, and suggest what you would like to see the next time you perform your search. The new feature lets you see others’ comments for your particular SearchWiki as well as your previous notes.
It’s not the first time Google tries this kind of approach for sorting search results. They had previous experiments where you were able to vote and suggest better results. While SearchWiki has been translated in different languages and has a polished look, Google states that it is still an experimental feature that is served only to a random selection of participants and that it may only be available for a few weeks.
“Digg” your search results
In regards of every search result, 2 new boxes let you promote the result to the top of your SearchWiki or remove the website which will then appear at the bottom of the page. If you have promoted more than one page you can then organize them in your preferred order.

Any promoted page will stay at the top each time you redo this search or any other search that brings one of your promoted pages in the top results. It is not clear how Google will user this collective rating in their algorithm or if they will use it at all.
Commented websites
Another feature that appears near search results is the public commenting of a search result or moreover of a url. Those comments are made public meaning that Google has a special page that brings you all the commented pages for a particular search with their ratings.
Google will include in your search results comments that you might have added previously. It is not clear if they will bring others’ comments in your result list. That would be a nice feature to see comments from a trusted list of friends who might have an opinion on the Web page.
Suggest better results
At the very bottom of your SearchWiki page there is a link to add a result that you would like to see the next time you do your search.
The new result will then appear at the top of the results page.
In my opinion…
While Digg is useful for promoting news information it is hard to imagine how the collective rating of search results could impact the quality of Google. With many users only using a couple of keywords in their search query it is hard to bring the necessary context needed for an appropriate rating of the search results.
On a less social aspect, being able to organize and see previous notes on search results when you redo a search query can be personally useful. How many times do you do the same search again and again because you forgot the websites you were looking for, but not the path to get there. Having the possibility to leave some marks along this path can be handy.
A tricky usability problem in SearchWiki is that you generally build confidence or have comments only after you’ve opened a search result. So going back to your result page when you had the result you were looking for is not so obvious.
Agree? Disagree? Join the discussion »