“Based on Gartner’s findings, the top technology priorities of global CIOs involves harvesting value from existing core technologies in a way that solidifies business intelligence, enterprise applications, and virtualization. In this environment, there are some technologies that will get left out in the cold - “Basically, anything new,” McDonald said - but Web 2.0 tools are not among them.
McDonald said anecdotal evidence, including conversations with CIOs, indicates that social computing tools are on a different plane because such tools are not prohibitively expensive to adopt. “What’s the average cost of implementation of a new business intelligence capability? McDonald asked. “It’s not $5, but companies are implementing web 2.0 technology for very little money.
“Investments in BI and CRM and ERP were viewed as investments, and fairly significant capital expenditures. Companies are doing web 2.0 things almost as a straight operating expense.”
That’s true, he added, whether companies apply Web 2.0 tools internally to foster collaboration, or externally to attract new customers and retain existing ones. McDonald advised against favoring one approach over the other. The deteriorating economy does not mean that any aspect of social computing, which Gartner cited as a top emerging trend in 2008, should be placed on the back burner.”

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