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Google’s First Real Threat? Twitter.

Mixed by Thomas Moreau (Head of Training @ Whatever) in Trends, Web search

10 February
An article originally posted on beyond 140 for @lewmoorman

“Let me give you an example. The Rackspace cloud division, Mosso, has a blog. If you type “mosso blog” on google, you get a link to the mosso blog and bunch of links to posts. I know for a fact that none of the links direct you to our most read post. I also know for a fact that Twitter knows what our most read post is. It was retweeted more than any other. They have the data. Google does not (or they have to look a lot harder to get it). This same information disparity exists across all sorts of potential queries. They have the opinions of millions of people on what really matters.
This data is gold. If Twitter’s model includes some tax to using the system (as some have proposed), I think they are crazy. The more info they get, the more value they create. How will they use it? Well, we will see. But, if I was Google, I would be paying attention.”

Read the full article at lewmoorman.com

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In my opinion…

Though Twitter will always generate noise, it has indeed a real force: human powered indexing. Following people you trust and the links they share will give you access to new and fresh information you can rely on.

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