The Enterprise Social Search feed jockey

“Recent events in the news have inspired a thought experiment: I asked myself what I would do if I were put in charge of IT as part of the turnaround effort at a big US automaker. To be a bit more specific, I imagined that one of the big 3 American auto companies was taken over tomorrow by enlightened and aggressive new leadership whose only goals are to restore the company to operational and financial excellence. This leadership is enlightened (in my book) because it believes firmly in the power of IT to help businesses achieve their goals and differentiate themselves in the marketplace, and will fund and fully support whatever initiatives I propose (this is a complete fantasy for several reasons, but thought experiments aren’t supposed to be constrained by reality.).”

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Andrew posts his answer to 3 questions that were regularly raised by people commenting the previous posts on this topic.
- If you measure activity, aren’t you just going to get activity?
- Why not measure instead what we’re really interested in: innovativeness, productivity, service levels, etc.?
- Wouldn’t some people treat ESSP contribution as a chore, doing the minimum necessary, and with minimal thoughtfulness?

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“I received a wealth of insightful comments in response to my earlier post on Enterprise 2.0 ratings for knowledge workers. I thought I’d use some of them to continue discussing the topic, starting with the very basic question of whether measuring E2.0 participation is a good idea at all. A few commenters felt that it was not, and that the very act of measurement would pollute or drain enthusiasm from exactly the activities E2.0 enthusiasts are trying to encourage.”

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“Imagine that an organization has deployed a full suite of emergent social software platforms (ESSPs) for its members— blogs, wikis, discussion / Q&A forums, upload facilities for photos and videos and etc., Digg-like utilities to flag and vote on digital content, prediction markets, some kind of enterprise Twitter, and whatever else a ‘full suite’ consists of, now or in the future. And imagine further that the leaders of the organization are sincerely interested in pursuing Enterprise 2.0 and getting their people to actually use the new tools. What would they then do? What would be their smart course(s) of action?”

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“An organization should deploy a universal digital environment that lets members contribute and modify content in a ‘freeform’ manner—with a minimum of imposed structure in the form of workflows, decision right allocations, interdependencies, and data formats specified ex ante. This environment should contain mechanisms to let structure emerge over time; such mechanisms include linking, tagging, voting, rating, and trading, as well as algorithms that generate recommendations, assess relative popularity, etc.”

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