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Ten Aspects of Web 2.0 Strategy That Every CTO and CIO Should Know

Mixed by Sophie Berque (Communication Manager @ Whatever) in Enterprise 2.0

23 September
An article originally posted on Social Computing Magazine

“It used to be a little surprising how long it’s taken for Web 2.0 to begin to have serious impact on or even high-level interest in the business world. However, the ideas have had staying power and have also largely been validated; there are now fundamentally different and very powerful new models for engaging with customers, designing our products, and applying technology in general to our business that are proven and have growing bodies of knowledge. The Web has become the single most important driving force in many fields of endeavor as well as the leading source of both innovation and potent new modes for communicating, collaborating, socializing, and working together. It’s taken a few years but businesses are now feeling the change in the air.”

Read the full article at web2.socialcomputingmagazine.com

In my opinion…

In this article, Dion Hinchcliffe’s suggests an interesting diagram on the topic ‘General Transformation Process of Business to 2.0′, and also details 10 key aspects of a Web 2.0 strategy. These are very important to know for any head of enterprise desirous to encourage his team’s usage of 21st century tools.

From my point of view, it is clear that beyond these tools, it is above all a question of company culture, leadership mentality, sharing between colleagues and open-mindedness.

Report: Nearly 70% of Businesses Allow Social Media Usage

Mixed by Khalid Yagoubi (Developer @ Whatever) in Enterprise 2.0, Social software

18 September
An article originally posted on Read/WriteWeb

“A new report about Enterprise adoption of Web 2.0 technologies, by Awareness, Inc., shows that employers are increasingly allowing staff to use social media applications in working hours. Awareness puts the figure at 69 percent of businesses in 2008, up from 37 percent last year.”

Read the full article at www.readwriteweb.com

In my opinion…

Which enterprise doesn’t yet use a wiki or have a blog?

Social media and web 2.0 are invading the enterprise landscape. They are more and more used internally as well as externally to enhance respectively knowledge sharing and communication with clients and customers.
This study statistically shows that web 2.0 technology results in essential company tools and provide best practices to adopt them.

List of Enterprise Microblogging Tools: Twitter for the Intranet

Mixed by Gregory Culpin (Business Development Officer @ Whatever) in Enterprise 2.0, Social software, Web apps

12 September
An article originally posted on Web Strategist

“With the popularity to Twitter and other Microblogging tools, we should expect to see a flurry of simliar tools for project and program management for the enterprises (..).
Stemming from commodity technology, I’m sure I’ll have a hard time keeping this list up to date over a few months –expect IM vendors, blogging vendors, community platforms, enterprise 2.0 vendors, and a flurry of startups to offer similiar features, first read up on the pros and cons as well as some potential use cases.
It’s interesting to see the need to justify enterprise needs of such tools that are already being adopted by consumers, typical of enterprise settings (I’m a former enterprise intranet manager). With that said, let’s start the definitive list.”

Read the full article at www.web-strategist.com

In my opinion…

A good starting point if you are looking at deploying microblogging inside your company. A few backlinks also give you an idea of pros and cons, as well as potential use cases.

Enterprise Tagging Service social software saves IBM $4.6 million a year

Mixed by Gregory Culpin (Business Development Officer @ Whatever) in Enterprise 2.0

10 September
An article originally posted on www.ibm.com

“IBM’s Enterprise Tagging Service cost $700k to develop and deploy across the worldwide intranet as a sidebar to a number of key web properties: traditional search engine results, top content pages, and web applications like the IBM internal social brainstorming tool, Thinkplace(..)

The ETS team instituted a survey to ask users how this tool helped them. What they found was amazing when you look at it in context: the average person saved 12 seconds, across the 286000+ searches performed through ETS each week. This sums up to 955 hours saved each week across the company. In terms of cost savings, it amounts to a rough estimate of $4.6 million a year, in terms of productivity gain. The reusability of this page widget also resulted in $2.4 million in cost avoidance (reimplementing this for each site).”

Read the full article at www.ibm.com

In my opinion…

In a recent McKinsey survey I commented on, business executives didn’t seem to regard tagging as a very useful web 2.0 tool.

These numbers from IBM should make them think again.

Building Enterprise 2.0 on Culture 1.0

Mixed by Olivier Verbeke (CEO @ Whatever) in Enterprise 2.0, Trends

8 September
An article originally posted on www.e-gineer.com

“Success is defined by what we do, not what we have the opportunity to do. Implementing a Wiki isn’t success, building an organisation that will take collective ownership and collaboratively edit content is. Technology creates opportunity for changes of behaviour and helps shift the conversation away from excuses (it’s too hard) to reasons (it’s too risky).

Frankly, at Janssen-Cilag, we don’t yet know exactly how we should be communicating and collaborating. But, we do know that the steps we’ve taken so far have improved communication, increased our flexibility and given people the power to run with ideas. We want to continue this journey, pushing more power to the edge of the organisation.”

Read the full article at www.e-gineer.com

In my opinion…

Nathan Wallace describes Janssen-Cilag’s approach to Enterprise 2.0 which translates into the implementation of wikis, micro-blogging and basecamp-style internal pm. His Enterprise Collaboration Maturity Model could also help give your company an idea of where it’s at within the web 2.0 revolution.

Tale of Two Tunnels: Web 2.0 and Enterprise 2.0

Mixed by Gregory Culpin (Business Development Officer @ Whatever) in Enterprise 2.0, Social software

3 September
An article originally posted on www.personalinfocloud.com

“The difference between Web 2.0 and Enterprise 2.0 is like the difference building a tunnel through rock and tunnel under water”

Read the full article at www.personalinfocloud.com

In my opinion…

In this post, Thomas Vander Wal puts the emphasis on the difference between web 2.0 and their enterprise equivalents through the appropriate metaphor of rock and under water tunnels. The first gives way to far more traffic and can suffer imperfections while still being used. The second however has a smaller user base and faults are seen as more deadly, partly due to a perceived “fear of the environment”.

As mentioned also by Thomas, many new collaborative tools being brought to the enterprise are not flexible enough as users often have to adapt their behaviour to the tool and not conversely. More importantly these tools don’t yet effectively integrate the capturing of conversations around shared information, which is often where the real creation of knowledge happens.

Enterprise 2.0: The Nature of the Firm

Mixed by Antoine Perdaens (COO @ Whatever) in Enterprise 2.0, Trends

21 August
An article originally posted on Read/WriteWeb

“The perfect storm hitting large enterprises
Large enterprise face a “perfect storm”. These are huge challenges. Start-ups that help them navigate these challenges in real and fundamental ways will do very well.”

Read the full article at www.readwriteweb.com

In my opinion…

Bernard Lunn explains the story behind Enterprise 2.0 and ReadWriteWeb is launching a new channel dedicated to the topic to continue this big Story.

Twelve ways to sell social media to your boss

Mixed by Sophie Berque (Communication Manager @ Whatever) in Enterprise 2.0, Social software

18 August
An article originally posted on Chris Brogan

“First and foremost, you have to jump over the fence from where you’re thinking, and get into their mindset. From there, look back at social media, and create values you believe they can understand.”

Read the full article at www.chrisbrogan.com

In my opinion…

Here are really concrete reasons why social media is really helping business. Chris Brogan demonstrates in 12 bullet points how positive it can be.

McKinsey Web 2.0 Enterprise Research - Surprises?

Mixed by Gregory Culpin (Business Development Officer @ Whatever) in Enterprise 2.0, Trends

13 August
An article originally posted on Fast Forward blog

“This survey focuses on what Web 2.0 technologies are being adopted, on which areas of business they are deployed, on techniques to support adoption, and on the executives’ level of satisfaction with the results. Helpfully, the report provides consistent comparisons to McKinsey’s last report on this topic, the April, 2007 How Businesses are Using Web 2.0. The report is also helpful once again in identifying differences in E20 patterns among regions (e.g. executives in India and Asia-Pac are more than twice as likely as Europeans to cite blogs as a tool of real importance to their companies).”

Read the full article at www.fastforwardblog.com

Or get the survey results at www.mckinseyquarterly.com

In my opinion…

If you are actively bringing collaborative technologies into your organization, you will be interested by the results of this McKinsey 2008 survey detailing which tools are regarded as most/least useful by business executives.

The low result of tagging is definitely a surprise; maybe is this due to the fact most applications haven’t yet been able to leverage the power of folksonomy? We believe in its strength, but we also believe that in a professional environment being able to manage/lead this folksonomy is hugely important for its effective use.

Collaboration and Social Media 2008

Mixed by Fabienne Vandekerkove (CKO @ Whatever) in Enterprise 2.0, Web apps

12 August
An article originally posted on Awareness Networks

“The report shows how social media, based on “Web 2.0″ technologies, is approaching the tipping-point. First generation tools now in widespread use, such as text-oriented email, web sites, and shared workspaces, are soon to be supplemented by social media applications that incorporate blogs, wikis, social bookmarking, rich media, and other innovative technologies. The Gilbane research report predicts the transition from horizontal applications to vertical solutions, and offers a number of strategies to help companies with the transition.”

Read the full article at www.awarenessnetworks.com

In my opinion…

A “must read” for the Knowledge Manager 2.0. !

Note: fill in the form first to download the report in pdf format.