Mixed by Alexis Polet (Trainer @ Whatever) in Enterprise 2.0, Social software
July
An article originally posted on blog.hbs.edu
“…we realized that due to the distributed nature of the company and the growth through acquisition there was little sense of a Serena community. People often worked together for more than a decade, yet knew nothing about each other. And if you think about it, why would they? There was no easy way to learn more about your colleagues. So here we had all these home workers, or employees in satellite offices like Melbourne who we only knew by name. We wanted everyone to feel like they were a part of Serena, we wanted our employees to help us mold what Serena should stand for in a very public way. And we wanted to create a persona for Serena made up of the company’s collective personalities.
At the same time we had just moved into business mashups. And as we looked at ways to train our employees on the value of Web 2.0 and show them how the workforce of the future will interact with software it occurred to us that the best way to learn is first hand. Our CEO and CMO were already avid Facebook users, and had both been into social networking for years so we thought, “what do we have to lose?”
Read the full article at blog.hbs.edu
In my opinion…
An insightful story on hwo Serena –a 27 year old company employing approx. 850 employees located in 18 countries, with more than 35% working from home– chose in a bold move to use Facebook as their company wiki, and how enriching the whole experience has been so far, for the company itself as much as for its employees…
Make sure you check out their YouTube video (link provided in the story) ! It is really funny !
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Mixed by Sophie Berque (Communication Manager @ Whatever) in Enterprise 2.0
July
An article originally posted on ITSinsider
“For a long while now, Jevon MacDonald and I have been grousing about how the different players involved in delivering 2.0 solutions to business can often be confused and misunderstood. We started working on a graphic, which I’ll happily “open source” for anyone’s input or for re-purposing.”
Read the full article at susanitsa.wordpress.com
In my opinion…
Interesting initiative of Susan Scrupski and Jevon MacDonald related to the influence of the 2.0 into the business… They suggest a first diagram to clarify the things by classifying Social Media, Entreprise 2.0, Digital Marketing and Mass Collaboration stuff; and especially places where the 2.0 components meet concretely.
Anyone interested in participating to this graphic can do so. They call for contribution: a great 2.0 attitude.
Next step is to detail each circle and what are and will be the implications for the enterprise, something that is essential to encourage 2.0 adoption.
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Mixed by Thomas Moreau (Head of Training @ Whatever) in Enterprise 2.0, Enterprise search, Trends
July
An article originally posted on Alt Search Engines
John Conroy looks at 75 alternative search engines in 14 categories, naming a “Top Dog” in each category.
See the full list at cmswire.com
In my opinion…
Hey! Look who’s the Top Dog in Enterprise Search! How great. Though we might beat, we don’t bite. So do not hesitate to come and see us!
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Mixed by Olivier Verbeke (CEO @ Whatever) in Enterprise 2.0
June
An article originally posted on gobigalways.com
“The Enterprise Octopus turns things right-side up. It introduces a geographic head to the Enterprise and it’s in the head where all the improvement occurs. First and foremost, note that it’s a mix of all stakeholders occupying the head. That includes employees, partners, and customers. They’re all in there. They can see each other. Connect to each other. Work with each other.”
Read the full article at gobigalways.com
In my opinion…
Excellent sum up and illustration of corporate collaboration.
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Mixed by Gregory Culpin (Business Development Officer @ Whatever) in Enterprise 2.0, Social software
June
An article originally posted on IT@Intel Blog
“As the person responsible for driving social media within our enterprise (Intel), I have come to realize that the best darn enterprise social tools don’t magically turn your company into a social enterprise. There is a core foundation that must be present or else you cannot reach social enterprise utopia. There are realizations that must occur or else you will not succeed. (…) It all boils down to the fact that at the end of the day, social media isn’t about the tools….it’s about people.”
Read the full article at communities.intel.com
In my opinion…
As Laurie Buczek illustrates in her post, the real power of a social tool lies almost solely in its users, not in its ability to tag or comment a piece of information. However it seems many solution providers are currently adding a so-called “social” layer to their dinosaur tools and usage habits. Sure an easy upgrade sounds appealing as it gives an impression of immediate ROI at a low effort cost, but this approach will never help tackle the two major barriers to enterprise innovation and productivity: information silos and collaboration culture.
First an enterprise social tool should aim at smashing these silos, not creating more. The first step is to be “mashable”, i.e. provide APIs for easing connectivity, integration and scalability. Better yet, it should act as the “social glue” by bringing existing tools together and progressively filling in the gaps with social knowledge gathered (explicitly or implicitly) from your employees.
Secondly the tool should be flexible enough to handle your current business processes. For example, do not underestimate the resistance of people to change nor the importance of existing tools such as e-mail; work with them rather than against them. This flexibility shall then allow your working culture to gradually evolve and will be followed by the natural emergence of more collaborative processes.
Finally, it must be intuitive and easy to use, or your employees just won’t take it on.
Being user-friendly and providing a flexible framework for letting users and processes progressively evolve towards collaboration is the key to any successful enterprise social tool and, most importantly, to its adoption.
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Mixed by Sophie Berque (Communication Manager @ Whatever) in Enterprise 2.0, Knowledge mgmt
June
An article originally posted on Bloc Note de Bertrand Duperrin
“…par entreprise 2.0 j’entends la définition “large” qui inclut également les pratiques managériales et la culture qui va avec, en plus des outils. Tout le monde sait ce que je pense de la définition “officielle” qui est l’”utilisation d’outils du web 2.0 au sein de l’entreprise”, qui amène à réduire l’entreprise aux outils en oubliant l’organisation, les règles, la culture, les hommes.”
Read the full article at www.duperrin.com
In my opinion…
Interesting article of Bertrand Duperrin about the enterprise 2.0 and the fact that this concept is not only a transposition of web 2.0 tools within a company but also and particularly a question of human behaviour and culture… Does a 2.0 attitude exist?
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Mixed by Fabienne Vandekerkove (CKO @ Whatever) in Enterprise 2.0
June
An article originally posted on R. Todd Stephens blog
R. Todd Stephens presents a few barriers and issues related to Enterprise 2.0 adoption.
Read the full article at www.rtodd.com
In my opinion…
Dr. Todd Stephens, Senior Technical Architect of the Collaboration and Online Services for the AT&T Corporation, lists some barriers to Enterprise 2.0. adoption. Definitely to keep in mind to understand (and work on !) elements that make users reluctant facing 2.0. new tool (and new behaviour !).
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Mixed by Fabienne Vandekerkove (CKO @ Whatever) in Enterprise 2.0
April
An article originally posted on CIO
“Big companies should develop a social-networking strategy before their employees do it for them, advised Duane Nason”.
Read the full article at www.cio.com
In my opinion…
Clear message from Duane Nason, a lead Web engineer with The Gap clothing retailer. He draws attention of companies on the new issues they are facing with the spreading of Web 2.0. application.
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Mixed by Antoine Perdaens (COO @ Whatever) in Enterprise 2.0
April
An article originally posted on TechCrunch
“So who are using these services? A high-ranking Amazon executive told me there are 60,000 different customers across the various Amazon Web Services, and most of them are not the startups that are normally associated with on-demand computing. Rather the biggest customers in both number and amount of computing resources consumed are divisions of banks, pharmaceuticals companies and other large corporations who try AWS once for a temporary project, and then get hooked.” Read the full article at www.techcrunch.com
In my opinion…
It is really interesting to see this move happening. Sensitive information is probably anonymised before its uploaded onto the Amazon services, but still it probably has caused a big stretch in the Security and Legal departments of these large corporations.
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Mixed by Alexis Polet (Trainer @ Whatever) in Enterprise 2.0, Social software
April
An article originally posted on Rex's Thought Spot
“… the full value of social computing and enterprise 2.0 is more than the number of people fully interacting. These 5 real benefits just can’t be determined by some magic “participation rate”.”
Read the full article at rexsthoughtspot.blogspot.com
In my opinion…
Here, the author gives a very interesting argument that slow/weak adoption rate of social computing in the enterprise doesn’t mean no benefits…
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