Mixed by Grégoire de Hemptinne (Developer @ Whatever) in Trends, Web apps
December An article originally posted on VentureBeat
“Everyone loves talking about Twitter’s business model — because there isn’t one yet, and they’ll keep talking about it until there is one. But it’s becoming more clear that while a business model is of course important, Twitter is perhaps the perfect example of a company that can afford to take its time in finding the one that is perfect for it.”
Twitter is maturing at an exponential rate and is attracting an ever-growing user base. Its success is in part due to its price – the service is free of charge. This is why Twitter is fast becoming a great opportunity for enterprises – big and small – to use it as a sales/promotional tool. Dell did exactly that: they used it as an efficient way to publish more promotional stuff at no cost.
If big companies such as Dell can greatly benefit from this tool, surely smaller infrastructures can too, especially since they usually are on tighter promotion budgets. Twitter is surfing on a new wave of communication and sales tools.
“Digg, Reddit, Mixx, Slashdot, and so on. They are all great social news and media websites, but how do they rank in terms of how easy they are on the eyes? Here I will rank all the top social news and media websites based solely on their layout.”
The amount of social websites is increasing rapidly and the concurrency is hard on the internet between all those websites which are providing almost the same services. That is why they need to distinguish themselves from the others.
There are several ways to get out of the mass and try to be “the chosen one” for the final user. A very important aspect, even if it could seem insignificant to some developers, is the design and the layout of their application. Indeed, the first thing the final user see is the look and feel of the website, and for this reason they will stay or they will leave.
This article is just discussing about that point and is trying to compare some famous social news websites on the level of their look and design. It’s interesting to see how a final user is considering the sites he visited and to understand why he made that ranking.
A good design is indeed one of the major factors in user-adoption, besides usability and the functionalities offered, which are all determining the ‘lifetime’ of these social tools.
“If a company doesn’t know what is being said about them, that doesn’t stop it being said; it just means that they are not in a position to contribute to or influence that discussion. Surely it becomes more, not less necessary to be aware of and to search this content - just to keep up to date, if nothing else.”
I would recommend to try Social Mention. I tried this with a few company names and it is a nice place to start monitoring things. Unfortunately, you can’t subscribe to RSS feeds that warn you when new content is available. Still you need to create feeds directly from sources like Delicious, Digg or Technorati and grab them all in a one place
“Enterprises must reconsider and redraft their knowledge strategy for this “2.0″ world (…) the traditional deployment of centralized content management systems will have to be merged with this newer phenomena of community-driven content generation.”
Human factor is often forgotten in knowledge management. This article shows that human is the epicenter of KM. But how to extract and manage knowledge from people ? According to Raj Datta, CKO at MindTree, the solution is in social media and web 2.0.
People need to discuss, give opinions, share and have the feeling to belong to a network, they are not computers. It is why the traditional process-driven approach of KM must be changed into a people-driven approach. Furthermore, the work style of new generations is more fluid and collaborative.
Social media seems to become more and more important for Knowledge Management and can bring innovation in enterprise, just look at open source communities …
“PAB 2008 One of the things people will get wrong when trying to determine how to make a more human-shaped web for their company is sharing. Sharing is something that was left out of the business books for the last forty or fifty years. Your company isn’t set up to share. It’s not in the genetics, and as such, the people responsible for figuring out how to collaborate and do something in this whole new web are going to run into a problem quickly.”
Interesting article of Chris Brogan about “sharing” which seems to have become a new business tool that you just can’t get away from. But is it appropriate to share everything?
I like to remind people that knowledge work is perishable unless you store it and do something with it later. If you don’t use it, you lose it. You can lose it by neglect. You can lose it by forgetfulness. You can lose it because it’s relevance expires.
But knowledge work can be properly stored. This is the role of social media in the workplace - in the corporation.
August An article originally posted on Chris Brogan
“First and foremost, you have to jump over the fence from where you’re thinking, and get into their mindset. From there, look back at social media, and create values you believe they can understand.”
“Did you notice that the “Web 2.0” term was outdated? One can say that after months (years?) of overselling the “2.0”” stuff, it begins to fade. Now, modern marketers talks about “Social Media“. Because with always newer services, always more sophisticated concepts, copycat, mashups of mashups… it really begins to be confusing. This is why it was important to divide this big “ratatouille 2.0” into smaller meta-concepts to ease the understanding (Enterprise 2.0, Social Shopping, Social Medias…).”
Interesting article of Frédéric Cavazza on Social Media, i.e. the new term for the ‘web 2.0′ buzzword. He clearly defines the richness of these tools and services… but are you ready to experiment their endless landscape?