“Social Media’s power is not in the tools, but in the actions enabled by the tools.”
Read the full article at www.socialcomputingmagazine.com
Seeking The Real Enterprise 2.0
August
An article originally posted on Social Computing Magazine
In my opinion…
I like to remind people that knowledge work is perishable unless you store it and do something with it later. If you don’t use it, you lose it. You can lose it by neglect. You can lose it by forgetfulness. You can lose it because it’s relevance expires.
But knowledge work can be properly stored. This is the role of social media in the workplace - in the corporation.
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Collaboration and Social Media 2008
August
An article originally posted on Awareness Networks
“The report shows how social media, based on “Web 2.0″ technologies, is approaching the tipping-point. First generation tools now in widespread use, such as text-oriented email, web sites, and shared workspaces, are soon to be supplemented by social media applications that incorporate blogs, wikis, social bookmarking, rich media, and other innovative technologies. The Gilbane research report predicts the transition from horizontal applications to vertical solutions, and offers a number of strategies to help companies with the transition.”
Read the full article at www.awarenessnetworks.com
In my opinion…
A “must read” for the Knowledge Manager 2.0. !
Note: fill in the form first to download the report in pdf format.
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Serena is Serene about Enterprise Facebook
July
An article originally posted on blog.hbs.edu
“…we realized that due to the distributed nature of the company and the growth through acquisition there was little sense of a Serena community. People often worked together for more than a decade, yet knew nothing about each other. And if you think about it, why would they? There was no easy way to learn more about your colleagues. So here we had all these home workers, or employees in satellite offices like Melbourne who we only knew by name. We wanted everyone to feel like they were a part of Serena, we wanted our employees to help us mold what Serena should stand for in a very public way. And we wanted to create a persona for Serena made up of the company’s collective personalities.
At the same time we had just moved into business mashups. And as we looked at ways to train our employees on the value of Web 2.0 and show them how the workforce of the future will interact with software it occurred to us that the best way to learn is first hand. Our CEO and CMO were already avid Facebook users, and had both been into social networking for years so we thought, “what do we have to lose?”
Read the full article at blog.hbs.edu
In my opinion…
An insightful story on hwo Serena –a 27 year old company employing approx. 850 employees located in 18 countries, with more than 35% working from home– chose in a bold move to use Facebook as their company wiki, and how enriching the whole experience has been so far, for the company itself as much as for its employees…
Make sure you check out their YouTube video (link provided in the story) ! It is really funny !
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The Best Social Tools Don’t Make a Social Enterprise
June
An article originally posted on IT@Intel Blog
“As the person responsible for driving social media within our enterprise (Intel), I have come to realize that the best darn enterprise social tools don’t magically turn your company into a social enterprise. There is a core foundation that must be present or else you cannot reach social enterprise utopia. There are realizations that must occur or else you will not succeed. (…) It all boils down to the fact that at the end of the day, social media isn’t about the tools….it’s about people.”
Read the full article at communities.intel.com
In my opinion…
As Laurie Buczek illustrates in her post, the real power of a social tool lies almost solely in its users, not in its ability to tag or comment a piece of information. However it seems many solution providers are currently adding a so-called “social” layer to their dinosaur tools and usage habits. Sure an easy upgrade sounds appealing as it gives an impression of immediate ROI at a low effort cost, but this approach will never help tackle the two major barriers to enterprise innovation and productivity: information silos and collaboration culture.
First an enterprise social tool should aim at smashing these silos, not creating more. The first step is to be “mashable”, i.e. provide APIs for easing connectivity, integration and scalability. Better yet, it should act as the “social glue” by bringing existing tools together and progressively filling in the gaps with social knowledge gathered (explicitly or implicitly) from your employees.
Secondly the tool should be flexible enough to handle your current business processes. For example, do not underestimate the resistance of people to change nor the importance of existing tools such as e-mail; work with them rather than against them. This flexibility shall then allow your working culture to gradually evolve and will be followed by the natural emergence of more collaborative processes.
Finally, it must be intuitive and easy to use, or your employees just won’t take it on.
Being user-friendly and providing a flexible framework for letting users and processes progressively evolve towards collaboration is the key to any successful enterprise social tool and, most importantly, to its adoption.
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Big Blue Embraces Social Media
May
An article originally posted on Business Week
“IBM has been encouraging social networking among its employees with in-house versions of Web 2.0 hits such as Facebook and Twitter”
Read the full article at www.businessweek.com
In my opinion…
Interesting Businessweek article dedicated to the Social Networking at IBM.
“These social tools, IBM hopes, will provide a substitute for personal connections that flew away with globalization—and help to build and strengthen far-flung teams.”
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The Wisdom of the Chaperones
April
An article originally posted on Slate
“Social-media sites like Wikipedia and Digg are celebrated as shining examples of Web democracy, places built by millions of Web users who all act as writers, editors, and voters. In reality, a small number of people are running the show. According to researchers in Palo Alto, 1 percent of Wikipedia users are responsible for about half of the site’s edits. The site also deploys bots—supervised by a special caste of devoted users—that help standardize format, prevent vandalism, and root out folks who flood the site with obscenities. This is not the wisdom of the crowd. This is the wisdom of the chaperones.”
Read the full article at www.slate.com
5 Social Computing Benefits that Adoption Rates Don’t Show
April
An article originally posted on Rex's Thought Spot
“… the full value of social computing and enterprise 2.0 is more than the number of people fully interacting. These 5 real benefits just can’t be determined by some magic “participation rate”.”
Read the full article at rexsthoughtspot.blogspot.com
In my opinion…
Here, the author gives a very interesting argument that slow/weak adoption rate of social computing in the enterprise doesn’t mean no benefits…
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SocialText Putting A Little Social Into…Enterprise Wikis
April
An article originally posted on TechCrunch
“Palo Alto based Wiki startup SocialText, founded way back in 2002, is announcing version 3.0 of its software this morning. The upgrades are designed to put a little “social” into the enterprise.”
Read the full article at www.techcrunch.com
In my opinion…
SocialText follows the widget trend by allowing users behind the enterprise firewall to mix and match widgets taking data both from the outside world and the inside world.
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6 Web Apps To Get You Through A Slow News Day
April
An article originally posted on Read/WriteWeb
“Sometimes, news on the web is noticeably slow - especially in the weekends. It’s ironic in a way, considering that millions of articles get written everyday and many go unnoticed. To address this need, here are six social media sites to help you find more great content.”
Read the full article at www.readwriteweb.com
In my opinion…
Great tips for introducing a few Web 2.0 applications that help you get information another way rather than by simply googling.
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