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What’s Next After Web 2.0

Mixed by Khalid Yagoubi (Developer @ Whatever) in Trends

6 January
An article originally posted on Read/WriteWeb

“The financial problems of the world will have a big impact … Indeed, it looks like we’ve arrived at one of those giant inflexion points - where one web era is usurped by another… Now is the time for innovation.
What’s Next After Web 2.0 ?”

Read the full article at www.readwriteweb.com

In my opinion…

Crisis and innovation are intimately related, and companies are typically more innovative than paid technologists, who often merely duplicate the work of others.
“What’s Next After Web 2.0 ?”, that’s the question…
This is the ReadWriteWeb’s recently published yearly trends predictions.
The first point of interest is that Web Sites are turning more and more into Web Services. Indeed, most popular web 2.0 sites offer APIs (think del.icio.us, Twitter, etc.).
The second point of interest is the rise of the Intelligent Web, with semantic capabilities, automatic recommendations and personalization of services.
And the last point of interest is the emergence of the Mobile Web, bringing the Internet closer to the user.

Twitter has made Dell $1 million in revenue

Mixed by Grégoire de Hemptinne (Developer @ Whatever) in Trends, Web apps

24 December
An article originally posted on VentureBeat

“Everyone loves talking about Twitter’s business model — because there isn’t one yet, and they’ll keep talking about it until there is one. But it’s becoming more clear that while a business model is of course important, Twitter is perhaps the perfect example of a company that can afford to take its time in finding the one that is perfect for it.”

Read the full article at venturebeat.com

In my opinion…

Twitter is maturing at an exponential rate and is attracting an ever-growing user base. Its success is in part due to its price – the service is free of charge. This is why Twitter is fast becoming a great opportunity for enterprises – big and small – to use it as a sales/promotional tool. Dell did exactly that: they used it as an efficient way to publish more promotional stuff at no cost.

If big companies such as Dell can greatly benefit from this tool, surely smaller infrastructures can too, especially since they usually are on tighter promotion budgets. Twitter is surfing on a new wave of communication and sales tools.

We met the father of “folksonomy”

Mixed by Gregory Culpin (Knowledge Officer @ Whatever) in Enterprise 2.0, Social software

27 October
An article originally posted on

We’ve been delighted to welcome Thomas Vander Wal from Infocloud solutions for a few days with us in Belgium. Thomas is a senior consultant in social software and personal knowledge tools, also known for coining the term “folksonomy“. It offered a great opportunity to share perspectives and visions of the future with the whole team including our visionary friend Scott. ;-)


In my opinion…

Thanks Thomas for your visit and for your eye-opening presentation! It was also a pleasure to put a face and voice on a blogger previously played by our Feed jockey.

Gartner Identifies Four Disruptions That Will Transform the Software Industry

Mixed by Guy Bouckaert (Chief Commercial Officer @ Whatever) in Trends

24 October
An article originally posted on Gartner

“Emerging software solutions will transform the software industry and the way software is used over time, according to Gartner, Inc. Software solutions are changing to be user-centric, Web-centric, service-oriented and utilized through new delivery models (such as cloud and software as a service). While this massive amount of change will not be delivered at once, it will cause significant disruptions to the industry.”

Read the full article at www.gartner.com

In my opinion…


Interesting analysis of Gartner concerning the evolution in the Software industry especially the disruptior #2 about the evolution to user-specific needs software and disruptior #3 about the intensification of Web platforms, SaaS and other utility services.

Ten Aspects of Web 2.0 Strategy That Every CTO and CIO Should Know

Mixed by Sophie Berque (Communication Manager @ Whatever) in Enterprise 2.0

23 September
An article originally posted on Social Computing Magazine

“It used to be a little surprising how long it’s taken for Web 2.0 to begin to have serious impact on or even high-level interest in the business world. However, the ideas have had staying power and have also largely been validated; there are now fundamentally different and very powerful new models for engaging with customers, designing our products, and applying technology in general to our business that are proven and have growing bodies of knowledge. The Web has become the single most important driving force in many fields of endeavor as well as the leading source of both innovation and potent new modes for communicating, collaborating, socializing, and working together. It’s taken a few years but businesses are now feeling the change in the air.”

Read the full article at web2.socialcomputingmagazine.com

In my opinion…

In this article, Dion Hinchcliffe’s suggests an interesting diagram on the topic ‘General Transformation Process of Business to 2.0′, and also details 10 key aspects of a Web 2.0 strategy. These are very important to know for any head of enterprise desirous to encourage his team’s usage of 21st century tools.

From my point of view, it is clear that beyond these tools, it is above all a question of company culture, leadership mentality, sharing between colleagues and open-mindedness.

Report: Nearly 70% of Businesses Allow Social Media Usage

Mixed by Khalid Yagoubi (Developer @ Whatever) in Enterprise 2.0, Social software

18 September
An article originally posted on Read/WriteWeb

“A new report about Enterprise adoption of Web 2.0 technologies, by Awareness, Inc., shows that employers are increasingly allowing staff to use social media applications in working hours. Awareness puts the figure at 69 percent of businesses in 2008, up from 37 percent last year.”

Read the full article at www.readwriteweb.com

In my opinion…

Which enterprise doesn’t yet use a wiki or have a blog?

Social media and web 2.0 are invading the enterprise landscape. They are more and more used internally as well as externally to enhance respectively knowledge sharing and communication with clients and customers.
This study statistically shows that web 2.0 technology results in essential company tools and provide best practices to adopt them.

McKinsey Web 2.0 Enterprise Research - Surprises?

Mixed by Gregory Culpin (Knowledge Officer @ Whatever) in Enterprise 2.0, Trends

13 August
An article originally posted on Fast Forward blog

“This survey focuses on what Web 2.0 technologies are being adopted, on which areas of business they are deployed, on techniques to support adoption, and on the executives’ level of satisfaction with the results. Helpfully, the report provides consistent comparisons to McKinsey’s last report on this topic, the April, 2007 How Businesses are Using Web 2.0. The report is also helpful once again in identifying differences in E20 patterns among regions (e.g. executives in India and Asia-Pac are more than twice as likely as Europeans to cite blogs as a tool of real importance to their companies).”

Read the full article at www.fastforwardblog.com

Or get the survey results at www.mckinseyquarterly.com

In my opinion…

If you are actively bringing collaborative technologies into your organization, you will be interested by the results of this McKinsey 2008 survey detailing which tools are regarded as most/least useful by business executives.

The low result of tagging is definitely a surprise; maybe is this due to the fact most applications haven’t yet been able to leverage the power of folksonomy? We believe in its strength, but we also believe that in a professional environment being able to manage/lead this folksonomy is hugely important for its effective use.

Social Media Landscape

Mixed by Sophie Berque (Communication Manager @ Whatever) in Social software, Web apps

11 June
An article originally posted on Fred Cavazza

“Did you notice that the “Web 2.0” term was outdated? One can say that after months (years?) of overselling the “2.0”” stuff, it begins to fade. Now, modern marketers talks about “Social Media“. Because with always newer services, always more sophisticated concepts, copycat, mashups of mashups… it really begins to be confusing. This is why it was important to divide this big “ratatouille 2.0” into smaller meta-concepts to ease the understanding (Enterprise 2.0, Social Shopping, Social Medias…).”

Read the full article at www.fredcavazza.net

In my opinion…

Interesting article of Frédéric Cavazza on Social Media, i.e. the new term for the ‘web 2.0′ buzzword. He clearly defines the richness of these tools and services… but are you ready to experiment their endless landscape?

The Wisdom of the Chaperones

Mixed by Olivier Verbeke (CEO @ Whatever) in Social software

30 April
An article originally posted on Slate

“Social-media sites like Wikipedia and Digg are celebrated as shining examples of Web democracy, places built by millions of Web users who all act as writers, editors, and voters. In reality, a small number of people are running the show. According to researchers in Palo Alto, 1 percent of Wikipedia users are responsible for about half of the site’s edits. The site also deploys bots—supervised by a special caste of devoted users—that help standardize format, prevent vandalism, and root out folks who flood the site with obscenities. This is not the wisdom of the crowd. This is the wisdom of the chaperones.”

Read the full article at www.slate.com

In my opinion…

Wisdom of crowds or wisdom of experts?

Enterprise 2.0 To Become a $4.6 Billion Industry By 2013

Mixed by Thomas Moreau (Head of Training @ Whatever) in Enterprise 2.0

21 April
An article originally posted on Read/WriteWeb

“A new report released today by Forrester Research is predicting that enterprise spending on Web 2.0 technologies is going to increase dramatically over the next five years. This increase will include more spending on social networking tools, mashups, and RSS, with the end result being a global enterprise market of $4.6 billion by the year 2013.”

Read the full article at www.readwriteweb.com

In my opinion…

Great opportunities ahead…